Manifesto

Zetetic Pioneering Strategies

The strategy business with the secret weapon

'For thirty years, I have been a voice crying in the wilderness, trying to get my fellow executives to take their subjective experience seriously.  The subjective experience was my first love.  And later, my secret weapon.'

Joseph Mevlanna Pritchard

  • This is the new strategy.  And it puts money and spirit on the same page. 

  • The approach is based on theory, practice and evidence.  It doesn’t matter if you are a chief executive of a FTSE 100, an entrepreneur, social business or an individual – this is the way it works. 

  • And it's the polar opposite of the way strategy is taught in our society and at leading business schools today. 

  • This is Strategy for a New World.

  • Purpose
  • The purpose is a felt thing; it is observable in your actions even if you cannot articulate it.  It is the reason you do things and the filter for your direction and decision making - an organising principle.  Inquiring into your purpose releases connections that mean something to you - where your power in communication and action come from.  We help you articulate your purpose so that it can be used as a filter for direction and decision making.  
  • It's your internal invisible force and we find it through inquiry.
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  • Heart
  • The heart is a practical issue not a concept.  It's the centre of your pulse beat and organisation.  It speaks for your body and your morale - and keeps your brain alive.

    Your natural tendency may be towards rational, mental, and analytical assessment.  However, this is only the tip of your iceberg.  The main source of your power is accessed through the soma (body) - and the heart is the gateway to that power.

    We want to bring you back into your beat. We know it will clarify your thinking, creativity, and innovation.

  • Intellect
  • Your intellect works best when it serves rather than commands.  So, once we know what you want from a felt perspective, we employ the analytic, coding and diagnostic faculty as a servant.

    Leading with your intellect is just not effective – it’s inefficient around strategy, decision making, and people.   The purpose of your intellect is to serve the heartbeat of your strategy.

  • Perception
  • Your perception is a reflection of your existing neurological agility and programming - and your ability to work with different sensory data in physical Space-Time.

  • Clearing some of your redundant neurological patterns and developing new skills in this area opens new windows, removes the charge, cleans away old digital and analogue information and enables you to respond in new ways.

    It's your gateway to problem solving, new opportunities and new ways of being and responding.

  • Physicality
  • The strategy requires action - a continuous process in service to purpose.  Developed in this way there is no effort in the action.  Motion is the consequence of the previous internal inquiry.

    The long and short term happen now - at the same time - and deliver the future.

  • In summary: purpose, heart, intellect, perception, and physicality - Authentic Strategic Leadership - Strategy for a New World.
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