Clarify your thinking, transform your performance

You are the chief executive and senior decision maker in your firm.

Strategy - the process of recognising, creating, and capturing value - is your responsibility.

Nevertheless, according to Harvard Professor Michael Porter, ‘most companies don’t have a strategy’.

You may not agree, but his words do carry some weight.

Porter wants you to re-focus your thinking processes toward your uniqueness - the heart of your strategy - and away from an obsession with best practice.

And, that's what we do.

This is the polar opposite of a traditional strategy set-up.  We start with your subjective experience and move towards economic analysis once you understand your purpose, direction, and decision-making strategies.

Tried and tested successfully over 30 years with chief executives like you, this approach is proven and delivers surprising value.  (And, it saves you oceans of time and money.)

And yet, it's still fresh and unique.

Clarify your thinking, transform your performance.


Best wishes


PS if you want to know my '5  Components of Good Strategy', go here.

'Try to sell an object, or an idea or a belief in which the promoter does not himself wholly believe is to mouth words that, no matter how clever, will lack the luster and vibratory seal of conviction.'

Paramahansa Yogananda


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