Pioneering Strategies

Recognising, Capturing, And Coding Value

You know that value creation is your responsibility.  And the business strategy is usually the vehicle for articulating that value.  

So, you might be surprised to hear Harvard Professor Michael Porter say ‘Most companies don’t have a strategy … everybody works hard … everybody goes to the office every day … but there is really no strategy in any meaningful sense of that word’.

You may not agree, but his words carry some weight.  And, there is a lot of confusion about strategy in the market.

A Strategy Is Not …

  • your purpose or the reason why your business exists
  • your vision of the promised land
  • the values you support
  • your specific objective or mission.

A Strategy Is ...

An explanation of how you intend to achieve your objective.


You can normally fit the description into a sentence of seven words or less.  And, it automatically delivers the other four components if you source your strategy from an exploration of your subjective experience.


And, that's what we do.  

Strategy And The Science Of Subjective Experience

We start with the structure of your subjective experience even though the final value is often measured in the profit and loss account.

This allows us to clarify your needs and examine the structure of how you think and decide, before we look at what you are deciding about.

With this knowledge, you gain a personal advantage and a unique business strategy.


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