Global CEO Secrets

'If you look at coaches and mentors, they are generally people who have not actually run big businesses themselves, so how can they tell you how to do it?' - asks Sir Martin Sorrell.

That quote is taken from 'The Secrets Of CEOS' by Steven Tappin and Andrew Cave, published in 2008.

And, it is a very good question.

Here is my reply: video 9 minutes and 14 seconds.

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