Twelve Steps to a Reliable Business Strategy

3-6-3 Twelve Steps

This unique, evidence-based model combines subjective, analytical, and dynamically creative modules. It has been tested and applied in real business environments with many well-established companies and start-ups.

Exploring the 3-6-3 model within the context of your life, you can translate your insights to your business. Whether you want to learn how to run a business or work for organisations that align with your values, our 3-6-3 model will help you identify and move successfully from A to B.

It is a proven approach you can turn to when faced with real-world opportunities and challenges.

3 Subjective Modules – Purpose, Values, Vision

You start by exploring your purpose, values and vision. This work illuminates your motivation, the circumstances that inform your thinking, and the conditions where you can add value.

In everyday life, you see everything through your lens – it influences everything that follows – so we need to know the colour of your spectacles.

For example, what grounds you and give your life meaning? What principles drive you to think and respond in a certain way? What future do you envision for yourself?

6 Analytical Modules – Big Waves, Power, Profitability

You focus on the broader business landscape to analyse its likely impact on your business – good and evil.

You explore how businesses are affected by major societal shifts, industrial changes, technological advancements, and political climates.

Together, we examine how these big waves shape your opportunities, consciously and unconsciously, before shifting focus to profitability and power.

We refer to case studies to assess how value-driven actions generate consistent cash flow.

Thorough analysis gives you clarity about your industry. We look at the market to evaluate your USP. Then, we assess your business capability and ability to deliver on your unique proposition before examining how entrepreneurs and executives assess the operational and capital risks
of managing a successful business.

These modules give you a clear understanding of a strong business strategy and how to implement it.

How do big societal waves generate profitability, and how do they impact you? What direction are you heading in, and what capabilities do you have or need to acquire? What investment do you need to realise your personal or financial vision, and is it currently viable?

3 Creative Modules – Objectives, Strategy, Story

You start by setting objectives. After establishing your goals, we build a strategy that makes them achievable.

Once you form your strategy, we turn it into a story that resonates with your target audience.

What goals do you need to set so you can approach your strategy with intention? How can you achieve these objectives in light of the analysis? How can you turn your value-driven design into a story that encourages action?

We follow this framework to challenge ideas and impediments at the correct logic level.