Do You Want To Solve Your Value Problem?
Your IP probably represents about 70% of your value.
Often, we hide it, so it never makes it into a strategy, the profit and loss account, or balance sheet.
Once you recognise this predicament – the loss or omission of perceived and actual value – you can do something about it.
An excellent personal strategy does that. It recognises something about you that is unavoidably unique. Something that your life experience, interest, and skill represent and yearn to express.
And the same is true for a business strategy.
No, you can't always get to it through segmentation, targeting and positioning. It's subjective and heartfelt before it gains expression in the material world.
Rachael, featured in the video, is now the chief executive of Yorkshire WildLife Trust.
Ten years ago, in 2009, she completed a period of study with us. She says it challenged 'the core of what you want to be about'.
'You know when you have found the core, your personal diamond, about who you are and who you want to be ... and how that can create a unique place for yourself in the world.'
It's the same with business strategy. It's the same for brands.
Intuition - or feeling awareness - plays a big part. But, you have to create fertile conditions to get that shattering, sudden or subtle insight that delivers a unique strategy.
If you are in business - and welded to the traditional analytical approach - you may not have the time for this sort of idea. However, it is truly innovative and proof is available. (FTSE100 Loop Customer Management won national and international recognition - and doubled their turnover at the same time - using this approach.)
Typically though, the location of this diamond is inside you. Finding it is your job. Providing structure, method, and technique to guide you home is our job.
'And, that really is where the value lies in working with Joseph', says Rachael.
Please email firstname.lastname@example.org to find out more.