How to create a Unique place for Yourself in the world
Your IP probably represents about 70% of your value.
Often, you hide it. It never makes it into your strategy, your profit and loss account or balance sheet.
Once you recognise this predicament – the deletion of your value – you can do something about it.
An excellent personal strategy does that. It recognises something about you that is unique. Something that your life experience, interest, and skill represent and yearn to express.
The same is true for a business strategy
No, you can't always get to it through segmentation, targeting and positioning. It's subjective and heartfelt before it gains expression in the material world.
Rachael, featured in the video, is now the Chief Executive of Yorkshire Wildlife Trust.
In 2009, she completed a period of study with us. She says it challenged 'the core of what you want to be about'.
'You know when you have found the core, your personal diamond, about who you are and who you want to be ... and how that can create a unique place for yourself in the world.'
It's the same with business strategy. It's the same for brands.
Intuition And Value
Intuition - or feeling awareness - plays a big part.
But, you need fertile conditions for any subtle - or shattering - insight that catalyses your unique strategy.
If you are in business - and welded to the traditional analytical approach - you may not have the time for this sort of idea. But consider this: FTSE100 Loop Customer Management won national and international recognition using this approach, and doubled turnover at the same time.
The location of this diamond is inside you. Finding it is your job. Providing the maps, structure, and techniques to guide you home is our job.
'And, that really is where the value lies in working with Joseph', says Rachael.
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