'Profit From Strategy'

You are the chief executive.  The firm's strategy and long-term value creation is your responsibility.

Nevertheless, according to Harvard Professor Michael Porter, ‘most companies don’t have a strategy’.

You may not agree, but his words carry some weight.

Porter argues that you create sustainable value in business competition when you 'create a unique company' rather than 'competing to be the best'.

The advantage of a 'unique company' is that value creation is creatively sustainable.

And, that's what we do, with a twist.

We start with your spirit and your subjectivity even though the value is eventually measured in numbers. 

You find your firm's unique and measurable value, you gain personal advantage, and you all profit from strategy.

Please call me on +44 (0)7887513369 or email joseph3@zeteticmind.com for a free and confidential chat.