'Bad strategy is easy to spot'

 Just go to your strategy document and look for the sentence that says, ‘The strategy is …’ (in less than seven words.)

If it is not there, the chances of your success are …bad for you, bad for your business, and bad for the people that work for you.

Sounds gloomy, doesn’t it?

It is.  Let me explain.

I’ve looked at hundreds of strategy documents and can tell you that often the strategy just isn’t there.

Yes, the strategy just isn’t there!

Sad but true.

It often boils down to confusing what and how.

But, if you really do understand strategy – good.

If not, have a look at ‘5 Components of Good Strategy’.

It might help you to clarify your thinking and, transform your performance.

It certainly won’t be bad for you.


Best wishes