What Do You Do?

For over twenty years, clients ask this question.  What do you do?

In the end, we settled on the evidence.  We help you to profit from strategy, and save you time.

However, you may not immediately recognise how we do it.

For example, we do not rush to analyse the economy, industry, market, brand, and company - although we do know precisely how to do this bit too, with some powerful refinements of our own!

Which probably explains why 98% of our clients get results.  

(Results that are measured in the profit and loss account, career advances, and status generated through national and international awards.)

So, how do we do it?

We focus on you and your subjective experience.


Because you already know the answers - that’s our working hypothesis.  In our world, the answers reside on the inside.

All you need is someone to listen to you, duplicate, and reflect back your inside world in a way that you can understand and explore.

(The person you chose does need very specific skills.  Skills that bridge your sensory world and the commercial world.  These take years to learn and master.  But they save you enormous amounts of time.)  

We call this process proceeding by inquiry - the meaning of the word Zetetic.

This process of inquiry helps you to develop strategies that you are deeply connected to and can profit from - however you define profit.  

Hence, Zetetic (proceeding by inquiry) Pioneering (subjectivity) Strategies (how to achieve your outcomes in a personal or commercial frame): Zetetic Pioneering Strategies or ZPS for short.

And, that’s what we do.

With ZPS you use and explore ideas related to:

  • Management Science and Business Administration
  • Neuroscience and Yoga Science
  • Communication

The forms of intervention are:

  • Inquiry
  • Consulting
  • Training
  • Facilitation
  • Communication
  • Mentoring
  • Research & Development
  • Interim Management

The interventions are related to:

  • Business Strategy
  • Authentic Leadership
  • Management & Control
  • Personal Brand
  • Brand Management
  • Sales, Marketing, Advertising, Customer Service
  • Inside Sales
  • Digital, Social, CRM
  • Management Information Design
  • Value Identification, Coding, Framing, Delivering
  • Cost Of Sale, Sales Growth, Margin
  • Net Profit and Long Term Cash Flow
  • Business Valuation

The results are measured so that you can evidence a return on your investment and the value created by our interventions.

In some ways though, it is not new

Ancient eastern yoga science articulates many aspects of the subjective sciences. Also, organisations like Harvard and Heart Math are validating yogic knowledge in the language of western neuroscience.


Getting access to these skills though, within a business context, is not so easy.  Many chief executives do not understand the value these skills represent.  So they can be a significant part of the problem as they do not engage.

But, we have developed interventions and programmes that make it available.  It has taken decades of personal and business research to understand, validate and explain the approach, but we have done it.

The approach is to focus on the structure of your subjective experience.  We use your subjective experience as a starting point.

These skills create value for the firm.  As a bonus, they also work exceptionally well for you in your personal and professional life.

If you wish to talk further contact me, Joseph Pritchard, on +44 (0)7887 513369, or email joseph@zeteticmind.com