What Do You Do?

For over twenty years, clients ask this question.  What do you do?

In the end, we settled on the evidence.  We help you to profit from strategy, save you time, and money.

However, you may not immediately recognise how we do it.

For example, we do not rush to analyse the economy, industry, market, brand, culture and company numbers - although we do know precisely how to do this bit with some powerful refinements of our own!

Which probably explains why 98% of our clients get results that are measured in the profit and loss account, career advances, and status generated through national and international awards.

So, how do we do it?

We focus on you and the structure of your subjective experience.  The structure of your subjective experience is at the forefront of our executive inquiry, intervention and education.


Because it is faster, and offers more accuracy - and it is ecological and systemically beneficial as far as you, your organisation and society are concerned.

And, because you already know the answers - that’s our working hypothesis.  In our world, the answers reside on the inside.

All you need is someone to listen to you, duplicate, and reflect back your inside world in a way that you can understand and explore.

Of course, the person (or people) you chose to do this work with do need very specific and refined skills - skills that bridge your sensory world with your intuition and the commercial world.  These take years to learn and master.  But they save you and your organisation enormous amounts of time and money.  

At Zetetic Business School, we call this process proceeding by inquiry - which is the meaning of the word Zetetic.

This process of inquiry helps you to develop strategies that are deeply connected to your existence, and make a profit.

Hence, Zetetic (proceeding by inquiry) Pioneering (subjectivity) Strategies (how to achieve your outcomes in a personal or commercial frame): Zetetic Pioneering Strategies or ZPS for short.

And, that’s what we do.

You use and explore ideas related to:

  • Management Science and Business Administration
  • Neuroscience and Yoga Science
  • Communication

The interventions are grounded in Inquiry and include:

  • Consulting
  • Facilitate, mentor, coach
  • Executive Education
  • Authentic Leadership Communication
  • Goal setting, praise, reprimand, and Management By Exception
  • Research & Development in creativity, innovation, and productivity
  • Emergency and interim management

The interventions are related to:

  • Business Strategy
  • Authentic Leadership
  • Management & Control
  • Personal Brand
  • Business Brand
  • Sales, marketing, advertising, customer service
  • Inside Sales
  • Digital, Social, CRM
  • Management Information design for the executive
  • Value Identification, coding, framing, delivering
  • Cost Of Sales, sales growth, margin
  • Net Profit and cash flow
  • Return On Capital Employed
  • Business & Brand Valuation

The results are measured so that you can evidence a return on your investment and the value created by our interventions.

In some ways though, it is not new

Ancient eastern yoga science articulates many aspects of the subjective sciences.  Organisations like Heart Math are validating yogic knowledge in the language of western neuroscience.


Getting access to these skills though, within a business context, is not so easy.  Many chief executives do not understand the value these skills represent.  So they can be a significant part of the problem as they do not engage.

But, we have developed interventions and programmes that make it available.  It has taken decades of personal and business research to understand, validate and explain the approach, but we have done it.

The approach is to focus on the structure of your subjective experience.  We use your subjective experience as a starting point.

These skills create value for the firm.  As a bonus, they also work exceptionally well for you in your personal and professional life.

If you wish to talk further contact me, Joseph Pritchard, on +44 (0)7887 513369, or email joseph@zeteticmind.com

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