Zetetic Strategies For Decision Making

Joseph Pritchard

'How Do You decide?' 

For over 100 years, neuroscience has been pointing us towards this inescapable conclusion.

Everyday life also bears this out.

Why would someone love Jaguars and loathe BMWs, or vice versa, when the facts can show that there’s nothing to choose between them?

Why are some people passionate about cricket but football leaves them unmoved?

So why is it that we remain convinced that the skills for decision-making in business are culturally detached from the ones we use for the rest of our lives?

If there were just one correct way to make a decision, the world would be a colourless place, filled with people behaving in exactly the same way.

Given a choice, what is it about us that make us take one path over another?

Why collect, analyse and assess the largest number of facts when in our hearts we know that more facts aren’t the answer.

How do we know that we’re going to get it right?

Here’s one fact to consider. Everyone makes decisions differently.  

This session is an intensive approach based on our own practice and advances in neuroscience that help you to identify your own strategic approach - and to make decisions confidently, despite the times we live in.


You will make better decisions more often.  You will learn ...

- How you make your successful decisions

- What is missing when your decision-making strategy does not work

- How to navigate your own intelligence when the decision is a tricky one

And you get a full money-back guarantee.  If you find you just are not getting any value from the session, let me know and I will give you your money back.


Chief executives, aspiring chief executives and anyone involved in formulating, shaping, deciding on or implementing the business and organisational strategy.  Directors, trustees or non-executives expected to have a view or influence on strategy.

It is for those of you who shape the business, might want to shape the business, or simply find yourselves in the position where you have to.

This workshop works for people in private, public and third sectors

And no experience is necessary to join in and get value.


This is a one day workshop booked to order.  The style is casual, conversational and permission-based.  You will be sitting, maybe standing and possibly moving around.  This format works well solo or with up to three people.


Custom decision. Prices exclude travel, room hire, and accommodation.