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Clarify your thinking, transform your performance

You are the chief executive and senior decision maker.

The firm's strategy and long-term value creation is your responsibility.

Nevertheless, according to Harvard Professor Michael Porter, ‘most companies don’t have a strategy’.

You may not agree, but his words carry some weight.

Porter wants you to focus your thinking towards your uniqueness - the heart of your strategy - and away from an obsession with best practice.

And, that's what we do, with a twist. Our unique approach is subjective.