How do you get buy-in?

If you are having trouble getting buy-in then it’s possible that you haven’t created enough room for the success of others.

'There is massive room here for people to buy in to the same goal.’
Sean Tompkins, Chief Executive RICS

Of course, this may not apply to you.  You may have a natural gift.  But it is a common problem all the same.

What I’m about to tell you is a secret hidden in full view.  It’s obvious but it took me forty years to work it out.


Thank you ...

This is to thank you for reading my emails during 2013.  They are supposed to be a help and support for things you already know but may sometimes forget.

New brain science is often used to explain the ideas.  But that’s not the heart of the matter.

You already know how to make decisions and what to say when it really counts.

But – if you are anything like me – sometimes it’s a bit cloudy.

And sometimes I wonder where true north really is … or if I ever knew.


How can The Beatles help you with strategy?

The Beatles sold 2,303,500,000 albums according to Apple Records 7.23.2012 - more than any other artist. But what do these numbers have to do with you? The short answer is connected to your brain. Let me explain. The Beatles were able to make connections with lots of people - over 2 billion people bought an album. And this genius is closer than we think. Modern brain science is showing us that the electrical connections in your head are stimulated in different ways and different places.


Your executive brain

You have probably been taught that the brain is where the action is. But, while the brain does have an electromagnetic field, it is relatively weak compared to the heart. ‘’The heart generates the largest electromagnetic field in the body. The electrical field as measured in an electrocardiogram (ECG) is about 60 times greater in amplitude than the brain waves recorded in an electroencephalogram (EEG)." Rollin McCraty, Ph.D. Physics now tells us that if we can change either the electric or magnetic field of an atom, we literally change that atom and its elements within our body.


New thought leadership

As you probably know, feeling is the new thought leadership. (Your body and your nervous system agree. And research in brain science is now providing the evidence for this natural order.) And it’s not about feelings either. But they are your juice – and a gateway to more compelling intelligence.
So, if you want more … and you want to feel good about it at the same time … it’s upside down.


You are not alone

This is about a piece of research conducted with chief executives.  And, it reports that conflict management is their number one coaching priority.

(It was carried out with 200 North American CEOs, board directors and senior executives by Stanford Graduate School of Business and The Miles Group in the United States.  You can get a one page summary here, or a fuller PDF version here.)


‘Not only that …’

‘When we come to Washington in this campaign, we’re coming to get our cheque’  Martin Luther King Jnr.


You may have received a number of blog posts from me about this man.  My interest is his oratory.  How did he do it?

Why?  ‘He reaches my heart’.

Or, to put it in business language – he is brilliant at articulating strategy.


‘Oh no, not personal development!’

In a nutshell, this is personal development for the chief executive.

You already know or have tried most things.  Results are good but not that good. And you sense there is more.

You suspect there is a new tilt that makes the last connection to bring your ambitions alive.

And you’re right.  There is just one last barrier to negotiate.  And it’s not a business model – even if it is new.

It’s about you.


Zetetic Power Story

Bangalore, IT capital of India, is growing fast.  The population – 8,425, 970 people in 2011 - has more than doubled in the last twenty years.

Standard Hindi is the official language in a country which has over 200 mother tongues.


Your Ambition Sir ...

In an effort to suit your need

To keep us in work and consultants to feed

We’re offering star days at a price with appeal

To your senses - see, hear and feel


Perfect for single issues or simply to check

Your strategy is right for the sailing deck

We have more to show you but you do have to dock

Before the end of the July clock


Only £500# for just the one

Truly an offer second to none

So valued customer, please call today

Before this star ship sails away