'The Earth is flat'

Here’s another myth. Strategy is about economics.

Pythagoras seems to be the first to assert planet earth is spherical.

As a sailor, I’m surprised it wasn’t rumbled before the 6th century BC.

If you sail you get a sense it’s not flat.  And if you have watched land appear ocean-side you get the same sense.

The flat earth myth was supported by historians, philosophers and poets for centuries - ancient civilisations argued for it.

It’s the same with economics and strategy.


'Intangibles are the balance sheet'

Sir Rowland Smith was an academic, business man and key figure in several high profile businesses which include British Aerospace and Manchester United.

You may remember he fought Tiny Rowland in a battle for Harrods in the early 1980’s.

He was also my marketing professor at UMIST in 1972.  And he loved talking about P&G and Unilever.

Yes, we studied soap powder wars at length!

But in those days, modern branding - and marketing as we know it today – was relatively new in the UK.


Chief Executive 'doesn't know'

The solution to your problem is closer than you think.  And some say the first step is to go for a walk and clear your head.

But what is happening here? Let me explain:



The film WALL STREET released in 1987.

You may remember it as an archetypal story of big business in the 1980’s.

Gordon Ghekko, the composite Wall Street legend played by Michael Douglas, immortalises ‘Greed is good’, polarising the tale of conflict between money and spirit.

In the end, the FBI get Ghekko.

It doesn’t get talked about much except in films.  But it’s something we face every day.

I was in my early twenties when first offered a commercial bribe.  It was an ambiguous proposition … but I felt it.


'Chief Executive has three brains'

You have three brains.  At least your brain comes in three physical parts: the left brain, right brain and mid brain.  


And the tail of your mid brain goes down to your heart – but that’s for later.


Aristotle (384-322 BC) recognised your three brains in his approach to rhetoric – ethos, pathos and logos.



'Chief Executive converts spirit into form'

Gaynor Coley was chief executive enterprise when she left Eden Project.


Their project - to build the largest greenhouse in the world - had no money, no land, and no buildings.


But they believed … and Gay raised £100m to make it happen.


On May 25th 1961, J F Kennedy launched a programme to send an American to the moon in 10 years.



'Bloodhound nails Strategy'

It’s no good having an objective and calling it a strategy!

Strategy is not generally understood.  Most see it as a set of numbers rather than an adventure.

For example, many public sector bodies today think cost reduction is their strategy.

Their leaders seem unable to make it interesting. (The best public service in the world and they can’t make it interesting …)

The BLOODHOUND Project is a good counter example.  It’s good strategy.  So let’s look at the components.


'The last barrier to growth'

Productivity is a problem.  In fact, it is often reported as the last barrier to growth in the Western World.

The solutions are often hit and miss.

But what if the instincts of your top people could provide insight for others - and the secrets of your star performers could be transferred?

Neuro-linguistics has provided a methodology for coding strategies of genius since 1972.

But not many people know how to use it.

After more than 30 years commercial practice we can show you how to do this.


'Madonna sings Inside Out'

What can Madonna teach you about strategy?  Well, her 13th album, Rebel Heart, still sells erotic romance – and she does it well.

The lyrics are often written from her personal experience.

She has a track called Inside Out.  ''I want to love you from the inside out.''  

Most people ignore their feelings when developing strategy.  Composers, popular singers and rapping poets do exactly the opposite.  Which is why their output is so compelling and commercial.

It’s authentic.


'A New World for Strategy'

You may already know that Richard Branson talks about fun as a critical element of business success.  He says, ‘Have fun, do good, success will come’. (Web.)

Anita Roddick was similar.